A bright studio mid-shoot: a woman in a yellow dress laughing as a fan lifts the fabric, crew smiling behind the camera

AI-assisted photography · video · CGI — a studio, not a generator

NOTSOFAKE, PLEASE (rewind)

Conceived with AI. Shot with real people.

MANIFESTO

We will prompt your wishes

and then we will give you a nice picture, or many more.

We abide to use AI to empower our clients, but also to support a trade. Our trade. Your trade.

We work ethically, we care deeply about people.

For a better world in which people matter.

HOW WE WORK — THREE TRACKS, ONE TAPE

AI sketches it. People make it.

TRK 01 · 00:00

Conception — together

You sit with us and prompt. Moodboards become AI studies in minutes, and you steer every one of them. By the end of the session we all know exactly what we're going to shoot — because you helped paint it.

TRK 02 · 14:32

The shoot — for real

Real photographers, real sets, real people in front of the lens. The AI studies travel with us as a decision map, not as a replacement. Nobody on our crew is a prompt.

TRK 03 · 41:07

Post — honest finishing

Retouch, grade, CGI and AI-assisted finishing where it serves the image. Everything synthetic is labelled. You always know what was photographed and what was painted.

WORK — COMMERCIAL, HUMAN

Real people. Really photographed.

Fashion, food, beauty, lifestyle, brand: commercial pictures that stay human. No synthetic perfection — laugh lines, steam, flyaway hair, the things that make a viewer believe. The studies below are AI sketches from our prompt sessions; every one is scheduled to be re-shot with real people.

A model mid-twirl in a saffron-yellow dress against a peach backdrop, laughing — AI STUDY Fashion — joy you can't retouch in

A chef plating a colourful dish in bright window light, steam rising, proud grin — AI STUDY Food — steam, sunlight and real pride

Beauty portrait of a silver-haired woman mid-laugh, every laugh line kept — AI STUDY Beauty — every laugh line kept

Friends toasting with sparkling lemonade on a rooftop in golden evening light — AI STUDY Lifestyle — golden hour, real laughter

A young furniture maker presenting a finished oak chair in her sunlit workshop — AI STUDY Brand — the maker in her own light

Cast and crew of a shoot laughing together on a coral backdrop for a group photo — AI STUDY The team — everyone who makes the picture, in the picture

GRÜNDER

Cedric Saint-Julien

Photographer first, prompter second. Cedric built NOTSOFAKE, PLEASE on a simple refusal: that the arrival of image models should mean the departure of image makers. Here, AI belongs to the sketchbook — the finished picture belongs to people.

“The machine can propose. Only people can mean it.”

WHERE WE STAND

We use AI to support a trade — our trade, your trade — never to erase one.

Every synthetic image is labelled. On this site, in every delivery.
Real people are cast, paid and credited on every final shoot.
Clients co-author the concept — the prompt session is yours too.
No training on your material. Ever.